I call it "advanced double-entendre". It follows this pattern:
"I'm gonna ____________ that ___________ so hard, _____________________"
The first and second blanks can be any action/object pair, preferably one it is silly to describe as having done "so hard". The third blank must be both suggestive and actually applicable to the given action.
By way of example, the whole thing started with me inviting zapf to our production of A Midsummer Night's Dream (to which all of you should come as well, natch). I handed him a flyer, and the following dialogue ensued:
Preraphaelite: Oooh, he just invited you so hard!
Me: I invited you so hard, you're going to come... to my show.
Zapf: Get out of this house.
His reaction was stern, but fair. In any case, we have decided that this is fun, and have found it applicable to all manner of daily activities, such as...
Catching the bus: "I'm gonna catch that bus so hard, I'll be riding it all the way to Harvard Square!"
Apartment hunting: "I'm gonna rent this apartment so hard, the landlord's gonna have his vacancy filled!"
Playing chess: "I took that piece so hard, it was mate in one move!"
I encourage others to join our game. Nay, we encourage you to join so hard...
update preraphaelite x-posted to her journal, so there are more comments to be read there.